2024 IFA Berlin
Global Exhibition
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Global Exhibition
Global Exhibition
Project Background
Midea, a leading Chinese home appliance brand with $51.2 billion in sales in 2023, is both a top global manufacturer and an OEM for many international brands. It offers a wide range of products from washing machines to air conditioners. As it continues to expand globally, Midea incorporates smart home technologies into its innovative product lineup.Our Solution
Eidetic combined energy-efficient appliances with eco-conscious interior design to reflect Midea’s commitment to improving quality of life through sustainable innovation. Recognizing that technology's core purpose is to serve people, we embraced the theme of Humanity.